This type of website is focused on engaging the visitor, leading them into specific areas of interest, whilst providing an incentive to possibly buy one or more products that have been specifically chosen for them. There is an online shop with a shopping cart and checkout facility. This is more commonly known as an e-commerce website. Due to its nature, it is very easy to provide a “cold” experience, a pop-in, pop-out transaction-lead facility. The challenge with this kind of website is that it is very easy to attract visitors who shop on price. The danger is that the visitor is a habitual shopper and they continue to shop the internet for better bargains. There is no brand loyalty here and as soon as they find products cheaper than yours, they are gone. Without a good website marketing strategy and content strategy, it could prove difficult to entice a shopper for repeat custom. Most of us are familiar with this type of website and most likely will have shopped on them. A good example of a well-known online shop is Amazon, who has continued to refine their strategies to provide a warmer buying experience. They make good use of ‘customers who bought this item also bought’ and ‘frequently bought together’ cross selling tactics.